Teavel Tea Package
As our name implies, Teavel is a hypothetical tea brand offering our customers the suitable and wonderful tastes of tea based on different levels of tea drinkers. There are a total of three levels of tea. Primary is for young children or tea beginners, Standard is for enthusiasts, and Premium is for tea experts or people who are really good at tasting tea. The Teavel dream began with an idea that different levels of tea drinkers would enjoy their own level of tea.
Category
Branding/Packaging
Role
Design + Art Director
The customers can differentiate these levels from the different colours and tea smells: playful and colorful stands for Primary; traditional and more modest represents Standard; and classic and neutral is for Premium.